J.W. Brand Consulting

brand and business combinator

Intro

Specializing in strategic brand consultancy, I guide individuals, and enterprises, including private equity funds and scale-ups, through the complexities of brand positioning and identity, brand development, communication, (re-)naming, and pricing strategies.

My expertise also encompasses structuring and facilitating workshops on various topics, both within and beyond branding. From one-on-one sessions to advising executive teams, I collaborate with CEOs, CMOs, and marketing managers to provide comprehensive solutions tailored to each client's needs. Embracing a work style characterized by creativity, thought-provocation, and interactive engagement.

I approach each project with an agency mindset, assembling a customized team as needed to ensure optimal collaboration and expertise, whether it's with art direction, campaign strategy, or verbal design.

(00 - 00)

What

  • brand+business workshops for unhindered thoughts

  • brand strategies as guidelines for companies’ behavior

  • campaign strategies for more short-term brand action

  • business development and growth through brand strategy techniques

  • creating namings and claims

  • communication concepts and plans

  • strategic pricing + communicative implications

  • NEW! workshop services for non-brand topics - crafting and conducting dynamic, non-brand specific workshops that are tailored to your company’s needs

⭑⭑⭑⭑⭑

"Johanna built us a new brand indentity - well done!!!!! I like her ideas and her joined-up thinking. Super professional attitude."

Martin Lasnik , CEO Lasnik / Eyeshaker / seeoo

May 2022

"Johanna is an incredibly creative and inspiring person with whom executing projects is an absolute delight. Her extensive expertise as a Brand Strategist enriches companies and brings brands to a new level. Her ability to immerse herself deeply in various industries and target groups while simultaneously introducing innovative ideas is simply brilliant. Johanna is an absolute asset to any team and project."

Jacqueline Klamminger , Head od Marketing & PR FMM/palos

March 2024

"Johanna brought us to another level of communicating our digital product to the end-users. After patient and precise research, interviews, and collecting information on the project scope and topic, she managed to draft eyesome key messages and aimed elevator pitches that we could immediately implement in our communication strategies.
They work as they should - the end users keep repeating them as the 'slogans' of the product.

Big thank you Johanna, looking forward to more opportunities to work together."

Agata Zurawska , Data System Project ManagerRed Bull Athlete Performance Center

July 2023

"We worked with Johanna to build a clear and coherent brand identity. She lead a very inspiring and productive workshop with our leadership team, facilitated very interesting discussions and put together a strategy that helped us to shape our brand in the long run. Lately we also worked with her in findig the right name for a very important international product of ours, in which we are investing a lot. We were very pleased with both, the process but also the outcome of this task. Her work brought clarity and inspiration to the whole team and our clients and we can highly recommend working with Johanna!"

Julian Schreib, Global Director of Business Operations & Development Red Bull Athlete Performance Center

March 2022

"Johanna has elevated our ideas to entirely new realms. She not only impresses with her expertise but also brings in additional perspectives, fascinations, and ideas through her understanding of target audiences and people. We hope for long and further collaborations at this high-end level. Thank you, Johanna!"

Gebhard Haas , CEO and Founder onestephost

March 2024

"It gives me immense pleasure to give my unreserved recommendation for Johanna, who has supported us in a marketing project. As CEO, I have had the privilege of working with many talented professionals and Johanna is undoubtedly one of the best.
…I recommend Johanna unreservedly and with the highest confidence for future projects. Her expertise, professionalism, and commitment are second to none and I am confident that she will excel in any challenge she takes on." 

Andreas Igel , CEO Forest Mapping Management

April 2024

Creativity + Usefulness + Effectiveness

Creativity + Usefulness + Effectiveness

"Decisions are my thing."

"Decisions are my thing."

Job Experience

click here for the full CV version (pdf)

Director and Founder of J.W. Brand Consulting; NYC, Vienna, Amsterdam

(since 21)

Senior Brand Con. at moodley brand identity; Vienna and New York City

(20-22)

Strategist at Jung von Matt/Donau; Vienna

(17-20)

Project Manager at Warda Network; Vienna

(15-17)

Education

MBA at Pace University Lubin Business School; New York City

(21-22)

BA Corporate Communications at FH Wien der WKW; Vienna

(17-20)

International Business Mgmt. INSEEC Business School; Bordeaux

(19)

123456

78910

Bang for the buck.

The listed contents within the packages are subject to change, can be adapted to meet specific needs, and are provided to better shape expectations.

Prices are exclusive VAT

Brand Strategy Outline

included: research, 4h online workshop, development of brand purpose, value, story, and tonality, 1x iteration for correction

takes: 3-4 weeks

costs: starts at 5.700€

for: small and mid sized companies

Brand Strategy Big Deck

includes: research, employee surveys and 5x interviews or 1x 4h employee workshop, 1x 4h management workshop, brand purpose, RDS, role, value system, manifest, tonality, and architecture, quality cues, brand actions - transmission into reality, 1x iteration for correction

takes: 6-8 weeks

costs: starts at 13.500€

for: companies with a marketing team and those that could really need some guidance

Naming and True Line

includes: research, 3h online workshop, development of 3-4 naming options and fitting true lines (descriptive sub lines), quick availability check, 1x iteration for correction, usage rights for Austria

takes: 2-3 weeks

costs: starts at 6.200€

Sounding Board Abo

includes: bi-weekly meetings to discuss thoughts and marketing plans and actions, brainstorming, includes 2h research/preparation for creative input based on the topics we discussed before

costs: starts at 1.550€ per month (if booked for min. 6 months)

New: Workshops as a Service (for non-brand topics)

for: ideally suited for companies seeking structured assistance in developing a comprehensive workshop process. It is particularly beneficial for organizations requiring a neutral facilitator to lead participants through complex, thought-provoking exercises. this service is tailored to guide teams in navigating challenging discussions and fostering creative thinking.

costs: starts at 2.600€ per workshop

FAQs

  • To cultivate a robust brand, a brand strategy is essential as it serves as a guiding framework for a company's actions. It provides direction and support throughout the journey of transforming a brand's current image into an aspirational brand identity for the future.

    A strong brand protects margin, emphasized difference, generates distinctiveness, creates relevance, connects with the customer, produces competitive advantage, enhances recognition and trust, is a short cut, attracts top talent, creates resilience in times of a crisis, increases market share,…

  • I consider myself as a generalist - and generalists are all over the place. Jumping from industry to industry does not only keep life interesting but also equips me with a wealth of transferable knowledge. I firmly believe that engaging with a diverse range of sectors is the ultimate catalyst for nurturing boundless creativity.

    Industries I have previously worked in: Web3 / NFT, Hospitality, Real Estate Development, Asset Management, Oil and Gas, Supplements, NGO, Sports / Athletes, Fashion / Eyewear, CBD, Radio, L&D, Banking, and many more

    The short answer: No, I am not limited to any industry.

  • No, although I acquired the knowledge many years ago, I didn't actively pursue that particular path. However, I have had the privilege of collaborating with exceptional graphic designers. I would be happy to incorporate their expertise into our team.

  • I am not a copywriter, even though I love writing and writing is an integral part of strategy, I can not do the job of a copywriter.

    I do not “put the cart before the horse” - writing a strategy where tactical measures are already fixed, cannot be questioned anymore, and/or the design has already been done, and only a strategy based on the design is needed.

  • My native language is German. However, I prefer working in English. So, both are possible.

  • I greatly value the significance of in-person meetings. However, like everyone else, I have adapted to the convenience of remote work. Workshops can be conducted both in-person and virtually, offering flexibility to cater to diverse preferences and circumstances.